PRET
HONG-KONG
A Fresh Take on a Global Icon
The new design is a departure from Pret’s traditional aesthetic, offering a sleek and modern space that feels both bright and airy. Natural light pours into the café, complementing the carefully chosen natural materials used throughout. These materials, such as warm woods and stone, add a sense of authenticity and calm in contrast to the fast-paced energy of the city.
While the brand’s signature red color remains, it has been softened and incorporated subtly, paying homage to Pret’s legacy without overwhelming the refreshed design. This balance of old and new creates a space that feels both familiar and forward-thinking.
The furniture, crafted from natural and durable materials, is functional yet inviting, designed to withstand the high turnover of guests while maintaining comfort and style. ALT’s thoughtful approach has transformed Pret into more than just a grab-and-go café, it’s now a destination where guests can pause, recharge, and enjoy a refined dining experience.
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